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How a 5-product site achieved 300% growth in its first month before the full catalog even launched.
Traffic later stabilized as the brand paused product uploads and paid campaigns an expected dip until the next phase of product expansion.
Case Study GoStride
Building a High-Impact Website to Boost Digital Presence
Client Overview
GoStride is a unisex streetwear brand specializing in embroidered t-shirts, based in India. The brand aimed to establish a strong digital presence that reflected its bold streetwear style, increased engagement, and converted online visitors into loyal customers. Before our partnership, GoStride had no functioning website and lacked a cohesive brand identity.
Goal: Build a complete online ecosystem from market strategy to website launch that enhances user experience, brand credibility, and sales conversions.
Primary Objectives
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Website Design & Development: Create a modern, responsive, and conversion-optimized e-commerce platform.
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Brand Identity Consultation: Define GoStride’s brand colors, packaging, and tone through research-driven insights.
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Market & Pricing Strategy: Develop a competitive pricing model aligned with industry trends.
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SEO & Digital Presence: Improve discoverability, organic reach, and customer acquisition.
Key Challenges
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No prior website or e-commerce setup.
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Undefined brand identity and inconsistent packaging.
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Lack of competitor-based pricing insights.
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Low visibility and zero lead generation online.
Our Approach
1. Market Insights
Market Research & Competitor Analysis
We conducted a detailed market research study to understand the Indian streetwear space and GoStride’s potential position. Our insights covered:
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Consumer preferences and buying triggers
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Competitor pricing, promotions, and product presentation
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Market trends in sustainable and embroidered fashion
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Recommended pricing model aligned with audience affordability
Pricing Strategy:
Based on the research, we positioned GoStride in the affordable premium segment, ensuring balance between brand perception and conversion rates.
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2. Branding
We redefined GoStride’s identity to create a bold, youthful, and streetwear-inspired tone.
Our branding process included:
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Brand color palette selection (street-style tones: black, beige, and rust)
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Logo refinement for digital scalability
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Packaging redesign aligned with eco-friendly and premium aesthetics
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Pricing strategy supported by competitor research
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Tagline and brand messaging focused on individuality and urban fashion
AI-Generated Visuals:
We used AI-generated imagery to visualize streetwear looks and product mockups, ensuring high-quality visuals before final product photography.
Competitor Pricing Analysis Table:
3. Website Design & Development
We built a responsive e-commerce website optimized for both desktop and mobile.
Key features included:
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Intuitive navigation and category structure
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High-conversion CTAs and clean product page layouts
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Integrated payment gateways and inventory management system
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AI-generated lifestyle images for faster content creation
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Advanced analytics dashboard to monitor traffic, bounce rates, and conversions
4. Digital Marketing
SEO & Analytics
To improve visibility and traffic:
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Implemented on-page SEO with optimized product keywords.
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Set up Google Analytics, event tracking, and conversion metrics.
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Integrated schema markup for better search presence.
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Connected the website with Google Search Console for ongoing SEO health monitoring.
This approach improved organic ranking and positioned GoStride competitively against top streetwear brands in its segment.
5. Sales
Sales Strategy & Consulting
We supported GoStride with a data-driven pricing and sales strategy:
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Implemented loyalty and referral programs to boost repeat purchases and customer retention.
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Created bundles and seasonal discount offers.
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Suggested introductory pricing to attract first-time buyers.
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Guided on integrating payment offers, referral programs, and cart recovery tools.
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Results
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Enhanced Digital Presence: GoStride transitioned from no online presence to a full-scale e-commerce store.
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Stronger Brand Identity: Consistent branding across website, packaging, and social media.
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Improved SEO Visibility: Increased traffic through optimized product pages and keywords.
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Increased Conversions: Streamlined checkout experience improved purchase rate significantly.
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Foundation for Growth: Established a scalable base for future campaigns, influencer partnerships, and community engagement.